From Invisible to Unmissable

• Client: Osborne Homes
• Industry: Real Estate
• Challenge: Grow organic traffic & leads
• Results: Increased organic traffic by 1,100% & leads by 2,600%

Osborne Homes, a trusted buyer of distressed residential properties in California, partnered with Trustworthy Digital to generate more high-quality leads and reduce reliance on outbound channels like cold calling and direct mail. The goal: establish a scalable, sustainable digital strategy that could compete with, and outperform, larger industry players.

Osborne Homes had a strong track record and deep market experience, but their digital presence didn’t reflect their credibility or value. Their website lacked SEO-friendly architecture, had significant keyword and backlink gaps, and was failing to rank for even basic location-based searches. As a result, the company captured less than 1% of non-branded organic traffic in a highly competitive space. Their current lead gen mix of cold calling and direct mail yielded low-quality prospects and created operational inefficiencies.

Solution:

Trustworthy Digital conducted a comprehensive market analysis and technical audit, identifying key areas of opportunity across content, SEO, and UX.

Our team moved fast to implement:

• A full website redesign focused on conversion, performance, and scalability

• Development of custom, geo-targeted location and service pages

• A strategic content roadmap built to close keyword gaps and grow authority

• Aggressive backlink building to outpace larger competitors

• Technical SEO improvements to increase crawlability and site speed

This new digital foundation allowed Osborne Homes to attract higher-quality inbound leads and establish search dominance in their local markets.

Results:

Organic Channel Performance:

• +1,100% growth in organic traffic

• +2,600% increase in organic leads

• 2,800% return on investment (ROI) from SEO efforts

Organic search has become Osborne Homes’ most efficient and scalable marketing channel delivering 10x the ROI of traditional channels like TV, radio, and direct mail. The business is now positioned to continue taking market share from legacy players and venture-backed competitors alike.