About Us

We help RIAs turn digital marketing into measurable growth

Trustworthy Digital is a digital marketing agency dedicated to helping RIAs improve visibility, attract qualified prospects, and connect marketing performance to firm growth.

Explore how we work

Our story

Built around a better way to do digital marketing

Trustworthy Digital was founded in 2018 around a simple belief: agencies should be accountable for the business outcomes they help create.

Today, we bring that approach specifically to RIAs, combining deep digital marketing expertise with an understanding of how investors discover, evaluate, and choose financial advisory firms.

Why RIAs

Marketing an RIA requires a different approach

RIA growth depends on trust, not just visibility.

Trust-driven decisions

Prospects aren’t simply choosing a service. They’re deciding who they trust with their financial future.

Complex discovery journeys

Prospects evaluate firms across Google, AI platforms, local search, advisor profiles, reviews, content, and referrals.

Long consideration cycles

Marketing has to build credibility well before a prospect is ready to schedule a consultation.

Growth has to be measurable

Traffic and rankings aren’t enough. Marketing should ultimately contribute to qualified opportunities and firm growth.

diagram showing the flow from channels to attribution to decision making

Marketing works better as a system

SEO, AI visibility, paid growth, web experience, and analytics shouldn’t operate independently. We align them around the same growth priorities so firms can understand what’s working, where opportunities are being lost, and where to invest next.

Explore the Revenue Performance System

Founder & Chief Executive Officer

Brandon O’Connor

Brandon founded Trustworthy Digital to bring transparency and accountability to digital marketing, guiding strategy and ensuring ethical practices remain central to everything the agency does. He started his career in 2001 and has overseen more than 2 billion dollars in ad spend for national brands.

His work includes advising and managing marketing for some of the largest, fastest-growing organizations in the U.S., including the NFL, MLB, NHL, MLS, UFC, WWE, FELD Entertainment, and 80 percent of Division I universities. Today, Brandon focuses on helping mid-market businesses scale and grow revenue.

Chief Operations Officer

Lary Stucker

Lary Stucker brings more than 20 years of digital marketing leadership experience guiding organizations through growth and complex change. As Chief Operating Officer, he leads digital strategy, automation, and AI agent deployment, connecting SEO, AEO, paid media, and conversion into one accountable growth model.

Throughout his career, Lary has led digital growth across nonprofit, healthcare, ecommerce, SaaS, and financial services organizations, managing eight-figure media budgets. He is a contributing thought leader on Search Engine Land, writing on search evolution, AI-driven optimization, and accountable digital growth.

The specialists behind the work

A team of strategists and specialists focused entirely on RIA growth.

Madison Smith

SEO & AEO Lead

Zee Planic

Paid Media Lead

Grace Avilez

Content Writing Lead

What guides our work

These three principles guide every recommendation we make.

Accountability

Marketing should be measured by the business outcomes it helps create.

Transparency

Clients should understand what we’re doing, why we’re doing it, and what the data is telling us.

Continuous improvement

The best marketing systems are tested, measured, and improved over time.

Certified Digital Marketing Partners

We believe trust is earned, not given. Our commitment to integrity means your business goals become ours. We communicate transparently, deliver consistently, and celebrate your success as our own.

Request a Diagnostic

Find the bottlenecks limiting your pipeline growth

If your marketing activity is not turning into qualified opportunities, the next step is not more guesswork. Share your website and a few details about what you are trying to improve, and our team will review whether a Performance Diagnostic is the right starting point.

The diagnostic is designed to uncover where visibility, conversion, measurement, or channel performance is breaking down, then clarify what to fix first.