Unlocking Visibility and Performance
Overview:
- Client: OTR Solutions
- Industry: Financial Services for the Trucking Industry
- Challenge: Improve visibility & leads while reducing costs
- Results: Increased leads by +189% & reduced acquisition costs 57%
Objectives:
OTR Solutions wanted to scale their lead generation while improving efficiency and quality, all through greater ownership of their data and a more strategic media mix.
Challenge:
OTR Solutions had ambitious growth goals, but limited visibility into the performance of their paid media investments. Their advertising accounts were not directly accessible and they relied solely on high-level reports provided by their previous partner. Without access to raw performance data, they couldn’t verify results, evaluate lead quality, or confidently steer their marketing strategy. This lack of transparency left them operating in the dark, unsure where their dollars were going or what was truly driving ROI.
Solution:
Trustworthy Digital stepped in as a strategic partner, giving OTR Solutions complete ownership of and access to their ad platform accounts. We removed all barriers to campaign data, empowering their internal team with full visibility and real-time insights.
Our team conducted a full-funnel audit and optimization of all paid media platforms. This included:
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Incrementality testing to isolate what was truly driving results.
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Integrating StackAdapt to expand reach through programmatic and native channels.
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Creative consulting to refine messaging and visual storytelling.
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Rebalancing the ad mix to strategically support awareness, interest, consideration, and conversions.
This approach allowed us to not just improve performance but to scale sustainably and with confidence.
Results:
Over the course of one year, Trustworthy Digital helped OTR Solutions:
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Increase total leads by 189%.
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Reduce cost per acquisition by 57%.
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Improve overall lead quality by focusing on high-intent audiences and better targeting.
Trustworthy Digital helped OTR Solutions align their bold vision with precision marketing execution. Today, they’re armed with full control of their performance data and a strategy built to support innovation, expansion, and long-term leadership in a fast-evolving market.
“If you’re looking for an agency that feels more like part of your in-house team than an outside vendor, Trustworthy Digital is it.
We’ve partnered with Trustworthy for years – first on SEO, then on Paid Media – and the results speak for themselves. What makes Trustworthy exceptional is how they work: they’re reliable, collaborative, and relentlessly proactive.
There’s never been a moment where things felt “set it and forget it.” Brandon and his team are constantly pushing forward – offering fresh ideas, testing new strategies, and bringing creative energy to the table every step of the way.
With decades of experience behind them and a deep bench of experts, Trustworthy brings both strategic insight and executional excellence. I can’t recommend them enough to any company looking to level up their paid media efforts. They’re not just an agency – they’re true partners.”
— John Landrum
Vice President of Marketing, OTR Solutions