Elevating Luxury Online
Overview:
- Client: Sisalcarpet.com
- Industry: eCommerce
- Challenge: Grow organic traffic & improve paid media ROI
- Results: Increased organic revenue by 1,350% & reduced paid media CPL by 42%
Objectives:
Sisalcarpet.com, a leader in premium natural fiber rugs, partnered with Trustworthy Digital to elevate their digital marketing performance. Their goals were clear: strengthen SEO to grow high-quality organic traffic and optimize paid media to drive more efficient customer acquisition.
Challenge:
Although Sisalcarpet.com offered bespoke, design-forward products for discerning customers, their digital presence didn’t reflect the sophistication of their brand. The website lacked essential SEO foundations, leaving untapped opportunity across high-value search terms. At the same time, paid media campaigns were inefficient and under-optimized, with inaccurate conversion tracking leading to unclear ROI and wasted spend.
Solution:
Trustworthy Digital began with a comprehensive audit of Sisalcarpet.com’s search and paid media performance. Our team then developed and implemented a full-funnel strategy tailored to a luxury ecommerce environment.
Key initiatives included:
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Redesigning the website’s information architecture to support SEO scalability and a premium user experience
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Crafting a competitive SEO roadmap focused on organic visibility for high-intent, high-value search terms
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Rebuilding the Google Ads account structure for greater precision and performance
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Launching targeted campaigns on Facebook and Instagram to reach design-conscious consumers
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Ensuring complete conversion tracking accuracy to drive actionable insights and smarter spend
This strategy emphasized quality, clarity, and brand alignment across every digital touchpoint.
Results:
Organic (SEO) Results:
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+740% increase in organic traffic
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+1,350% growth in organic revenue
Paid Media Results:
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-42% decrease in cost per lead
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450%+ return on ad spend (ROAS)
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+59% lift in conversion rate
By aligning luxury brand storytelling with precision performance marketing, Sisalcarpet.com is now reaching more qualified customers, converting at a higher rate, and realizing greater profitability through every digital channel.
“Brandon and the team at Trustworthy Digital have been a key part of the transformational growth we are experiencing at Curran. We started with Brandon working on customer acquisition— ads and SEO. With Brandon and team’s expertise and guidance— both programs are seeing incredible YoY growth in a shorter timeframe than we anticipated. Not only does Brandon bring a deep understanding of data and analytics that has formed the backbone of our strategy, he’s done an incredible job at representing our unique brand and products in our ads and content marketing recommendations.
Brandon’s work style is humble, educational, and honest. His cutting edge work, always taking advantage of the latest technologies, has been a source of motivation and pride for everyone at the company—and— the results have been fantastic. Looking ahead, we’re thrilled to be expanding our work with Trustworthy, tacking on web analytics services in the next year. I’m confident our partnership will continue for many years to come.”
— Renny Sabina
Director of Marketing, Sisalcarpet.com