Trustworthy Digital Launches Trustworthy Signals™, a New Platform Revealing AI and Off-Site Brand Visibility

Trustworthy Digital has launched Trustworthy Signals™, a new analytics platform built to measure how brands gain visibility across AI assistants, social networks, and messaging platforms.

As discovery increasingly happens inside tools like ChatGPT, LinkedIn, Slack, and private messages, traditional analytics platforms struggle to capture how buyers research and evaluate brands outside the website visit. AI-generated answers and off-site sharing now shape perception and intent, yet those interactions remain invisible in standard reporting solutions like Google Analytics (GA4).

“Marketing leaders are being asked to show AI-driven growth, but they don’t have the visibility to prove it,” said Brandon O’Connor, Founder of Trustworthy Digital. “Traditional analytics only show what happens after a site visit. They miss the AI interactions and content exposure that shape buying decisions long before that moment. Trustworthy Signals™ closes that gap by showing what’s actually driving awareness, intent, and qualified leads.”

Trustworthy Signals™ brings that off-site activity into view and connects it to branded search, leads, and pipeline impact.

Why AI and Social Visibility are Invisible to Analytics

Web analytics platforms are built to measure activity after a click, but discovery is increasingly happening beyond your website. Today, content is summarized by AI assistants, shared in Slack channels and LinkedIn, or previewed in text messages, influencing perception and purchase decisions without leaving a trace in tools like GA4 or Search Console.

Without visibility into these moments, marketing teams lack the data needed to understand where authority is built and which content truly influences demand.

How Trustworthy Signals™ Makes Off-Site Discovery Measurable

Trustworthy Signals™ captures engagement signals directly from the server, revealing how modern discovery actually happens. The platform identifies which AI, types, systems and platforms reference content, which URLs are most frequently summarized or previewed, and how AI exposure trends correlate with branded search behavior.

Because it runs server-side, the system requires no tags, introduces no privacy risk, and avoids the guesswork common in credit-based AI visibility tools. Just a simple WordPress plugin. (If you don’t have WordPress, our development team can help with other solutions.)

Turning Visibility Data Into Business Impact

The platform connects off-site exposure to real outcomes. Teams can track AI citations and social references, map that exposure to branded search and lead data, and identify which pages deserve priority optimization for generative and answer-based search.

Built-in monitoring alerts teams to anomalies or performance threats that could affect discovery, allowing issues to be addressed before visibility is lost.

Who Trustworthy Signals™ Is Built For

Trustworthy Signals™ is built for teams that need visibility into how their brand content is discovered, cited, and shared across AI systems, social platforms, and messaging environments.

Marketing leaders use the platform to prove how unseen AI citations and social exposure influence demand, pipeline, and revenue.

SEO and AEO professionals gain clarity into which pages AI systems rely on most, along with guidance on how to strengthen them for generative and answer-based search.

Technical and RevOps teams use real-time monitoring to stay ahead of site issues, AI traffic spikes, and performance risks that affect discovery.

About Trustworthy Digital

Trustworthy Digital helps brands win visibility in a search landscape shaped by AI, social platforms, and evolving discovery behavior. The company focuses on analytics, Answer Engine Optimization, and attribution systems that show what actually drives results.

To learn more, request a demo of Trustworthy Signals™.