Igniting Growth 

• Client: Green Kid Crafts
• Industry: eCommerce
• Challenge: Growing traffic & sales profitably
• Results: Increased revenue by +142%

Green Kid Crafts set out to increase online traffic and sales after experiencing flat revenue growth. With ambitious goals in place, they needed a strategic partner to audit and optimize their entire digital marketing ecosystem.

Despite a strong product offering and loyal customer base, Green Kid Crafts was struggling to grow revenue year over year. Their paid media performance had plateaued, SEO lacked strategic direction, and their web analytics setup didn’t provide the insights needed to make confident, data-driven decisions. They knew untapped potential existed but lacked the internal resources and expertise to fully unlock it.

Solution:

Trustworthy Digital was initially brought in to conduct a comprehensive audit across paid search, paid social, SEO, and digital analytics. After presenting our findings, Green Kid Crafts selected us as their agency of record.

We quickly executed a full-funnel digital overhaul that included:

• Updating all ad accounts, creative, and media buying strategies

• Developing a performance-driven content and media buying calendar

• Overhauling SEO site structure for improved visibility and indexing

• Providing creative consultation and strategy across digital campaigns

• Improving website UX by updating collection and checkout pages

• Implementing and configuring modern analytics tools for accurate tracking and attribution

Every effort was tied to measurable goals and optimized continuously to drive performance.

Results:

With the partnership, Green Kid Crafts experienced a dramatic turnaround across all key performance indicators:

• Website Traffic increased by 60%

• Total Revenue grew by 142%

• Paid Ad Revenue jumped by 667%

• Organic Revenue rose by 41%

• ROAS exceeded 600%

• Conversion Rate improved by 38%

By aligning creative, media buying, and data under one strategy, Green Kid Crafts is now positioned not just to grow, but to lead in the educational subscription box space.