Paid Media Strategy in 2026: 10 Ways to Beat Algorithm-Only Campaigns
01/15/2026
Platform automation is everywhere now. Google’s Performance Max, Meta’s Advantage+, LinkedIn’s automated campaigns, they all promise AI will handle the…
Our Insights articles deliver timely analysis of digital marketing trends, performance data, and emerging opportunities. Each piece translates complex shifts in SEO, paid media, social, and AI into plain language you can act on. Instead of high-level theory, you’ll find practical takeaways, real-world examples, and forward-looking ideas that help you make confident decisions. Whether you need to understand the impact of algorithm changes, gauge audience behavior, or uncover ways to optimize campaigns, these insights highlight what matters most today so you can plan for tomorrow.
01/15/2026
Platform automation is everywhere now. Google’s Performance Max, Meta’s Advantage+, LinkedIn’s automated campaigns, they all promise AI will handle the…
01/12/2026
Bid decisions based on CPC or cost per lead are how mid-market budgets get wasted. The signal that tells you…
01/09/2026
You’ve checked every SEO box: optimized titles, targeted keywords, and published consistently. Yet traffic stays flat, rankings wobble, and your…
01/06/2026
Website KPIs are the metrics that show whether your site is actually doing its job, driving traffic, keeping users engaged,…
12/12/2025
Search engine optimization evolves constantly, and what worked yesterday might not deliver results tomorrow. The brands leading in organic search…
12/09/2025
Paid search puts ads in front of people actively searching for solutions, while paid social targets audiences based on their…
11/18/2025
Generative AI is changing how buyers and sellers find and evaluate brokerages. Yet, when we benchmarked major residential real estate…
11/02/2025
Running a mid-market business means balancing strategic growth initiatives across multiple departments, scaling operations efficiently, and ensuring marketing keeps pace…
10/30/2025
AI has transformed content creation and SEO faster than any other digital marketing shift in the last decade. Marketing teams…
10/24/2025
When visitors land on your website, they’re not carefully reading every word; they’re scanning for what matters. According to the…